Football For ForestsCross Platform Mobile App
Summary
Antiblanks Were Invited by Planet Super League & Climate Focus to Be Their Technical Partner to Help Develop a Companion App for Their Football for Forests Initiative That Works With Communities in Amazonian Regions to Restore Rainforests.
Antiblanks were hired to help ideate, research and validate potential product concepts and build out the strongest concept as a cross-platform iOS and Android mobile app.
Backstory
Antiblanks Had an Existing Relationship With Climate Focus After Helping Them to Market Their Football and Food Youtube Channel FCK!.
Problem
Solution
1. Research
Antiblanks conducted extensive market research to understand the market viability for an app of its type and presented our findings as an in-depth research deck. We held group ideation sessions with the Football for Forests team to devise potential solutions based on the output of the research, presented and vetted these using various techniques including impact vs effort assessment, and held focus groups in the UK and Germany to wean out the strongest three concepts
2. Validation
Antiblanks created three different aspirational data capture landing pages and accompanying ads to summarise the core functionality of each app concept. We marketed each of three concepts using Facebook advertising to the target audience and analysed the results to define a clear winning concept for development.
3. Technical Delivery
Antiblanks used React Native; our preferred, tried and tested cross-platform mobile app development solution, coupled with our in-house iterative delivery process to build a minimum viable version of both the iOS and Android app efficiently and for a cost within budget.
4. Experience & Gamification Design
Antiblanks utilised our internal user experience design expertise to create a modern user interface design which is fitting for a broad demographic. And our gamification expertise learned and honed through the development of several previous products including our in-house mobile product “Escape the App”, was instrumental in delivering a multi-faceted gamification solution which gave users multiple ways to earn tokens and restore trees.
The Outcome
Performing Extensive Market Research and Regular Product Validation by Live User Testing Enabled Us to Release a Product Which is Fitting for the Audience.
Using React Native with our iterative delivery process enabled us to release the app to both iOS and Android stores on time and on budget. And our user experience and gamification expertise enabled us to deliver a minimum viable version of the app which is both fitting for the audience and is engaging and sticky enough to promote re-engagement.
The app has gone down well within the Football and Restoration community and Antiblanks were asked to join the Football for Forests team to speak about the app at the EFDN Conference at Anfield stadium in Liverpool.
Less Than £1.00 Cost Per Download on iOS and Android
Consistent 20-40% Download to Donation Conversion
100s of Goals From 50+ Leagues Processed Each Week
1000s of Donations Collected Via the App Each Month
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